Don't read this blog!

Don't read this blog!

dont-read-this1.jpg

[1 minute blog] This week, a super-simple 1-minute persuasion technique that works every time.

If I say: ‘Don’t think about a pink car’, what do you instantly think about? The way the brain works, we have to process what a pink car looks like before we can work out not to think about it. So - you think about a pink car, of course.

This week - when you really really need to persuade someone of something.

- Tell them what not to do.

Here's some 'real-world' examples.

  • 'Please don't sign the petition until you've heard all sides of the argument'
  • 'I don't want you to consider buying this just yet'
  • 'Don't read this blog!'

That's it. Have a great week and please don't use this technique over the next few days until you've found a way to make it work for you.

Tony

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