The persuasion science behind making a cup of tea.

The persuasion science behind making a cup of tea.


[1 minute self-development] I was out with a friend celebrating his new job. He was chuffed. No doubt about it, this one was a big step up for him and he was delighted. While we were out, another friend called and offered some advice.

‘It’s your first day in the office on Monday – go and make the tea for everyone.’


‘You heard me, just make a round of teas for the people you work with. You’ll see.’

‘Okay, okay.’

Two days later, I saw my friend again. He was buzzing.

‘Wow – that really worked. About half eleven, I made a brew for the whole team. They seemed to warm to me much more after that. One even commented that, "the previous guy would never have done that".’

There’ve been numerous studies to prove that when we give people something, we’re more likely to get something back. Shoppers who’ve been given a free sample are more likely to buy a product. Your colleague is more likely to invite you to a party if you’ve already invited him to one of yours. Waiters are more likely to get a tip when they leave a little sweet on the table next to the bill.

The cup of tea is just another gift, and in return you’re getting people’s trust and approval (as well as, hopefully, a few cups of tea made for you in the future).

Even if the coffee machine is free or you’re simply boiling the kettle, your gift is the time and effort it takes to go and fetch the drinks.

  • Give a little gift, and build relationships. (1 minute to boil the kettle) 

There's more techniques like this in Persuade in a Minute.



ps More details on the new High Achievers Gold Club coming later this week. On the agenda: what YOU want to achieve in the next 12 months, and how you get there as quickly as possible by applying to be part of an exclusive group of my high-achieving clients. More details coming up, or you can get ahead of the game by sending a quick email to and you'll have the details now.

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The Gold Club

The curious thing that helps us to excel

The curious thing that helps us to excel