Get your posts ranked top of the news feed
[1 minute self development] Social proof is the concept that if lots of other people are doing something, then it must be worthwhile for us to do so too. Put simply, it means we often look to others to guide our own actions. It’s not necessarily right, but we will often act on it anyway.
A facebook group with 100,000 followers gains social proof from having those followers. And you’ve probably noticed the feeling you get when lots of people comment positively on a photo of yours. That’s because you’re revelling in the warm glow you’re receiving from powerful social proof.
Facebook itself appears to use this social proof to determine what we read in our ‘news feed’. An investigation by Daily Beast journalist Thomas E. Weber found ‘to get exposure on Facebook, you need friends to interact with your updates’.
If you find Facebook more addictive than crack, this will make total sense to you.
There are other factors at play too – but using social proof can be a powerful way to get your message to more people. So, over the next couple of days...
- Finish your post with a question, rather than a statement. Engage people into a response. (1 minute)
- Ask a few close friends to comment on it and/or ‘like’ it. By the way, you might think this a bit uncool, but this is the way to build unstoppable social proof momentum. (1 minute)
- Reply to any questions/answers that people post on the status. (A few seconds)
- Put a link to another web page in your status. This, says Thomas E. Weber, trumps a simple status update as it ‘drives user engagement with Facebook’. (1 minute)
- My mate Rich would say ‘like’ every reply too. It will help – true. But some might say that is a Facebook fail! So – your call. (A few seconds)
The more people that comment, the more others will see that this post is socially accepted and be more likely to get involved. It's just the way it works.
So - do you agree, or not? Why not 'like' this post (button below), or perhaps leave a comment on Facebook. I'd like to know what you think.
There's loads more fun persuasion stuff like this in Persuade in a minute, published by Virgin Books and out now.
Next step? More clicks for your business or website?
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